Midland Council Considers £120k Kid’s Lifestyle Survey Investment

Dudley Council may spend £120,000 to survey young people about their lifestyles, behavior, health, and wellbeing. Providers will bid on the contract, which could last up to six years.

In 2024, 6,326 pupils from 54 schools participated in the survey. The council aims to involve more pupils through increased promotion. The survey, which began in 2000, is open to pupils in years five to thirteen.

The survey is conducted every two years at a cost of £30,000 per instance. The budget will increase by £10,000 for each use of the survey, with the contract spanning four years, potentially extending to six.

While one provider has conducted the survey for 20 years, the council wants to explore other options to ensure the best value. This exploration also allows for improvements and compliance with relevant rules. The survey data plays a crucial role in shaping health policy.

The data contributes to the “Child Friendly Dudley” initiative, incorporating children’s voices in planning. It also supports work related to obesity, financial issues, and oral health.

Furthermore, the data informed the sexual health plan, considering factors such as consent and relationships. It significantly influenced service planning for the subsequent year.